HAMLET — Small business owners, including those just starting a business, will benefit from an upcoming free seminar titled, “Shop Local, Buy Local, Invest Local to Gain More Business For You And Your Area,” being offered by the Small Business Center of Richmond Community College.
The workshop will be held from 6 to 9 p.m. Tuesday in the Lee Building on RCC’s main campus in Hamlet. Business coach and social media consultant Martin Brossman will present cost-effective ways to generate a dynamic shop-local strategy, according to organizers.
“Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of social media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers,” Brossman said. “This is where the New Media — on the air — connects with old-fashioned customer service on the ground to appeal to the growing audience that is searching and making purchase decisions online.”
Highlights of the seminar include: maximizing the attracting power of smartphones and tablets to draw in prospective customers; using the right combination of marketing, Web directories and social media to multiply marketing efforts; understanding fundamental ways of investing time, attention and money that help the individual business and the community; and insights for integrating the mission of the town with the mission of each business — key to making an area a destination where outside visitors will spend more money.
Brossman teaches at small business center and chamber of commerce venues across North Carolina. More information about his upcoming classes can be found on his website, NCSmallBusinessTraining.com, which also provides public pages of free resources for small businesses. Small business owners who attend will receive access to more extensive resources available on the site. His books, “Social Media for Business” and “How to Use Hashtags,” are available at Amazon.com.
Registration for the seminar may be completed online at tiny.cc/sbcseminars; or via email or phone by contacting Small Business Center Director Deborah Hardison at [email protected] or 910-410-1687.
Advance registration by noon Tuesday is preferred, but walk-ins will also be welcome.