Jan. 13 small-biz seminar to offer email, social media tips

By: For the Daily Journal

HAMLET — Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.

But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month, there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.

Small business consultant Mary Ann Gerney will address the best ways to grow a business through email and social media during a free workshop being offered from 6 to 8 p.m. Wednesday, Jan. 13, at the Cole Auditorium on the main campus of Richmond Community College. The seminar is being offered through RCC’s Small Business Center.

“This session will help make sense of the social media noise and is going to show you how to make the most of the combination of email and social media for your business,” said Gerney. “When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a ‘campaign’ is and what to write about and offer in that campaign.

“You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.”

Throughout the session, participants will be given opportunities to capture their own ideas and build the framework for their own “next great campaign.”

Registration for the seminar may be completed online at tiny.cc/sbcseminars; or via email or phone by contacting Small Business Center Director Deborah Hardison at ddhardison@richmondcc.edu or 910-410-1687.

Advance registration is preferred, but walk-ins are welcome.

For the Daily Journal