Ricardi named Daily Journal advertising director


From staff reports

ROCKINGHAM — Scott Ricardi has been named advertising director and general manager of the Richmond County Daily Journal.

Ricardi started work at the newspaper on Thursday following five years as a new media sales manager for Civitas Media, the Daily Journal’s parent company, overseeing a territory including North and South Carolina and a portion of Virginia.

Having met Richmond County business leaders in his previous role selling advertising for YourDailyJournal.com, Ricardi said he looks forward to becoming a full-time member of the community.

“Going in and out, you get to meet a lot of people and talk to them about their businesses and their needs,” he said. “I’m just excited that I will be here enough to get to know a good community to live and work and own a business in. I look forward to making a lot of new friends.”

Ricardi succeeds Judy Cagle, who left the newspaper to pursue other opportunities. He has worked for Civitas Media and predecessor company Heartland Publications for about 15 years and has previously been an advertising sales representative at The Robesonian in Lumberton and The Free Press in Kinston.

In his new role, Ricardi is based in Rockingham and also serves as advertising director and general manager of The Anson Record in Wadesboro and The Cheraw Chronicle in Cheraw, South Carolina.

“I’ve always felt like this place, these papers really belong to the community,” he said. “These newspapers have been around for years and years and years, and they’re all about local folks. I want readers and advertisers to feel like this is their paper — because it is.”

A native of Robeson County who attended the University of North Carolina at Pembroke, Ricardi and his wife of 10 years, Amanda, live in Lumberton, where he is active as a Shriner and Mason.

In his spare time, Ricardi has worked off his spare tire. A former high school cross-country runner, he recently returned to the fitness regimen and has lost 90 pounds over the course of a year.

Ricardi said his relaxed management style allows him to form close bonds with employees and colleagues.

“I love to break down barriers — I can be a nut, but I can also be serious,” he said. “I feel like we can become family.”

For information on advertising in the Daily Journal, Anson Record and Cheraw Chronicle, call Ricardi at 910-817-2667 or email him at sricardi@civitasmedia.com.