The Small Business Center at Richmond Community College is sponsoring “Shoestring Marketing” on Feb. 21 from 9 a.m. until noon in the Cole Auditorium.
The seminar, which will be given by Tom Zaleski, will give information on how to successfully market a business without spending a lot of money.
The seminar will include basic rules of marketing, basic concepts for marketing, outbound marketing vs. inbound marketing, new media marketing etiquette and how engagement marketing works.
Zaleski said today’s consumers are not interested in being sold, but want to develop relationships with businesses.
“Once you understand these marketing techniques, your small business can change drastically,” he said.
He will cover the basic rules and concepts of marketing and explain the new media marketing etiquette. He said you grow customers one at a time and develop relationships with them.
Zaleski has been self-employed for 35 years as a teacher, retailer, and as a distributor and manufacturer’s representative. As a manufacturer’s representative, he developed several business management training programs for dealer clients as well as for the companies he represented.
As a retiree, he observed many small business owners struggling to grow their businesses, to keep clients, and to be more profitable with less effort. He launched his business, Marketing Solutions NC, to help people use email and social media marketing for their small businesses.
The seminar is free to Richmond County Chamber members, otherwise, there is a $5 fee to cover refreshments.
For more information, contact SBC Director Deborah Hardison at sbc@richmondcc.edu or at 410-1687.
— Staff Writer Laura Edington can be reached at 910-997-3111, ext. 18, or by email at ledington@civitasmedia.com.
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