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Fans of beach music club plan reunion in June
by Olivia Webb
2 years ago | 1656 views | 0 0 comments | 11 11 recommendations | email to a friend | print
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Former Coachman and Four DJ David Adeimy (far left, circa early 1970s) is looking forward to re-living the good times he used to spend with friends, like the now-late Ricky Fetner (in the driver’s seat), at the popular Bennettsville night club.
A revival of the summer sounds that once lured droves of local young people to a night club 20 miles south of Hamlet is set to take place in Myrtle Beach next month.

From 1964 through 1974, Coachman and Four in Bennettsville, S.C. was a place for teens and twenty-somethings to dance, drink, fall in love (or something like it) and listen to their favorite music.

“It was more than the Temptations, the Four Tops, Smoky Robinson and the Miracles, Jr. Walker, the Tams, Jimmy Ruffin, Mary Wells and a host of other Beach Music all-stars,” wrote “Fessa” John Hook, historical consultant to the club’s reunion committee. “It was also the cradle and proving ground for dozens of bands who grew from regional obscurity to headliner status.”

For David “Butch” Adeimy of Hamlet, the Coachman and Four experience was a formative one. It shaped his future as young DJ back in the days when a beer cost a quarter and “all young men were in constant terror over the draft.”

“I have had a lifelong love affair with beach and rhythm and blues style music, a.k.a. 60s sound,” said Adeimy, who is now 66. “And I would say that particular interest was honed significantly by my experience at Coachman, both as an employee there and as a general beach music consumer.”

Bennettsville native Julian Fowler, who succeeded the now-late Ricky Fetner as manager of the club in 1973, said he started to reconnect with many past Coachman performers through his collaboration on the 2004 book “The Heeey Baby Days of Beach Music.”

“They all suggested we have a reunion,” said Fowler. “When the (original structure) was demolished on May 12, 2008, that’s when we decided to go ahead and do it.”

The reunion is scheduled for June 10 - 14 at the Ocean Drive Beach and Golf Resort in North Myrtle Beach; Fowler is an entertainment manager for the resort’s OD Beach and Spanish Galleon Clubs.

Starting that Thursday night, both venues will feature live music by some signature “Golden Era” groups: The Monzas, Willie Tee and the Magnificents, The In-Men Ltd., The Attractions, The Embers, Billie Scott and the Prophets, Big John Thompson, Clifford Curry, The Catalinas, The Footnotes, The Avengers and The Band of Oz.

“That kind of music disappeared for a while,” said Adeimy. “A lot of people disappeared into Rock n’ Roll and Disco. Then somewhere in the late 70s and early 80s, a few DJs who were still playing 45 records began to show up at the beach and perform instead of the jukebox.

“Once the opportunity to hear the old music began to present itself at the beach, the crowds began to come back.”

According to local DJ Kebo Davis of WLKL, Beach Music has always had a Southeastern regional identity — and staying power.

“Those who love it promote it,” said Davis. “The best of the greatest music ever recorded is beach music from the right coast.”

Like Davis, true devotees are particular about who gets included in the beach music category. California’s Beach Boys don’t.

“Because they’re on the wrong coast,” said Davis. “All of their music was sort of pop bubble gum surfing music. They’ve never been able to cut a song you could shag to.”

And there will be plenty of space for shagging at Ocean Drive, where according to Adeimy there are four separate areas that lend themselves as dance floors. He said he’s looking forward to taking a trip down memory lane with familiar faces from his generation.

When I was (in my early 20s) I thought someone who was 50 years old was absolutely antique, and now I’m 66,” laughed Adeimy. “ Now we talk about how many heart attacks we’ve had or how many knee replacements we’ve had. There’s not too much I can do about it. But we need to do this before we get so old we can’t remember.”

The Coachman and Four reunion is scheduled for June 10 - 14 at the Ocean Drive Beach and Golf Resort in North Myrtle Beach. Tickets and multi-day passes are available online at www.southernsoul.com or by USPS Mail. For more information contact Julian Fowler at 843-617-3433.
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