It’s hard to miss the new business that opened its doors on Hamlet Avenue last Saturday, with the pink and white striped awning that hints at the girly shop inside.
Razzle Dazzle Boutique, located at 32 W. Hamlet Ave. in Hamlet, beside Ace Hardware, offers an array of accessories for fashion-minded ladies.
Krystal Edwards said she helped her husband at his store, Edwards IGA, for years before finally deciding to take a risk and open the kind of store she’s always dreamed of.
“I go out of town, and I see stores I love and always wish we had something like that here,” said the Hamlet native. “I love this kind of stuff, and hated that I always had to go somewhere else to find it.”
“This kind of stuff” includes an array of purses and bags of all sizes, summer hats, uber-girly baby clothes, tutus and booties, baskets, jewelry, mugs, T-shirts, glammed-out wine glasses and items sporting college colors and emblems.
She does monogramming for the bags, and will even turn the order around same day.
“Customer service is something I learned a lot about while working for my husband,” she said. “He always goes out of his way to make his customers happy, and I saw that it really matters to customers. So, I’m carrying that over to my business. I’m always going to be willing to go the extra mile.”
She cited an example of a customer who came in looking for a specific type of candle.
“I have those candles in my house too, but I can only find them out of town,” she said. “Now that I know other people here are interested in that product, I’m thinking that’s something I should add to my inventory. Listening to what people want is important.”
Edwards said that she was nervous about opening the business, but her husband encouraged her to pursue it.
“There were times when I was ready to throw up my hands, but he really helped me through this,” she said.
Having lived in Hamlet all her life, Edwards said she was excited to find the location on Hamlet Avenue.
“I like the character of downtown Hamlet,” she said. “And I think that a lot of people will support a business if you take a chance and open one here.”
So far, her biggest selling items have been necklaces with pendants that allow customers to create their own designs, and the fashion jewelry from the rows of cases in the back of the store.
The store is open from 10 a.m. to 6 p.m. Monday through Friday, and 10 a.m. to 3 p.m. on Saturdays. For more information, call the store at 910-582-9977.
— Staff Writer Kelli Easterling can be reached at 910-997-3111, ext. 18, or by email at firstname.lastname@example.org.