A dollar stretches only so far
Robert Lee Columnist
Some of you at this point might be questioning me as to how corporate greed works some of us into poverty.
Simple. It’s the cost.
Corporate America is at this very moment robbing each and every one of us that purchases just about anything. Staying with food at the moment, I will explain.
One of the greatest expenses for the American family is food. We have to have it more than anything, other than water. Here’s where the rub comes into play: corporate marketing. They take a product, make you think you and your children have to have it and it’s all downhill after that. Make it pretty and taste good. Now as the parent, you don’t want to disappoint little Jill, do you?
Point being, that last box of crackers you bought little Jill — you know, the one’s that she cries for at bedtime — only had 24 servings. The box prior to that had 27 servings. You say to yourself, that’s not much, only 15 crackers.
Let me point out to you what that meant to you as the purchasing consumer. You just got ripped off by the cracker company. How you say? To begin with, you were not told in advance that the quantity was being reduced. You say the price did not change, but it did. You did not have the original quantity as a reference point unless you had an older package of the product. This time when you did compare the quantity, you now know that you have a loss of 11 percent of the product in question. That 11 percent is a loss in your buying power. It’s an increase in cost to the consumer.
Still not convinced? You say it’s only a quarter. You buy little Jill a box a week, and that’s a $13 increase in a year.
Do you like ice cream? I use to until I saw what was going on with most of the companies. It all started several years ago with the content. Use to be you got a half a gallon, and then it went to 56 ounces, but the price stayed the same. You did not pay that much attention to just eight ounces. Now that half a gallon has been cut to 48 ounces, a full pint. You now have lost 25 percent of your purchasing power in this one product. Are you starting to see the pattern?
Now look at your cost for paper towels, toilet paper and dog food. It’s not just one thing. It’s everything like meat, milk, bread and gas. The consumer has no choice but to eat.
Corporate greed equates out to but one thing: massive profits for these companies. And all at the expense of the consumer. Look at all the products that we consume in a year. The 11 percent increase in the crackers was nothing compared to the increase of other products that we consume. I could go on and on about the cost, but most of us see it every day with less money in our pockets.
Most people do not do comparison buying. They see it, they want it, they buy it. That’s what these corporations count on, you not paying attention to count or price.
I want to tell you right now Corporate America, some of us are watching, and we’re watching you very closely. We’re also watching your partner, the federal government. A government that says that there is no inflation. Come to food stores with me, and I will show you inflation. The government does not figure in food and fuel to the inflationary cost to the consumer which is something we all have to have every day.
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