Last updated: July 31. 2014 1:28AM - 4519 Views
By - mharrelson@civitasmedia.com



Photos by Matt Harrelson | Daily JournalZaxby's tentatively plans to open its Rockingham restaurant on Sept. 22. Company officials said the first 100 customers will receive a deck of 52 cards, each entitling the bearer to a free menu item.
Photos by Matt Harrelson | Daily JournalZaxby's tentatively plans to open its Rockingham restaurant on Sept. 22. Company officials said the first 100 customers will receive a deck of 52 cards, each entitling the bearer to a free menu item.
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ROCKINGHAM — The first Zaxby’s restaurant in Richmond County plans to open its doors as summer fades into fall.


Zaxby’s spokeswoman Jamey Ivey said company officials have set a tentative date of Sept. 22 for the eatery’s grand opening. With construction still ongoing, the building on U.S. 74 Business in front of the Aldi supermarket will soon be complete.


Crews broke ground on the restaurant in early June, and William Hayden, job superintendent for Zaxby’s contractor Dimension Construction Inc., said they initially wanted to have it built by the first of August.


Although the grand opening date has been pushed back, many Richmond County residents are excited to have a new place to eat. J.J. DeRoy, market development director for Zax Inc., feels the same way.


“As residents have shown great support for the Zaxby’s brand, we see this new area of Richmond County as a great opportunity to expand the business and create an additional 30 to 40 jobs for the market,” said DeRoy. “Zaxby’s provides a craveable experience that brings people together for meals, tailgates, after the big game or before an event and we’re excited to bring this product to the Rockingham community.”


Anyone interested in applying for a job can do so by visiting www.zaxbys.com or by stopping by the new location once it’s open.


DeRoy said applying online is the quickest process. The restaurant actually expects to hire between 60 and 70 new employees because of the large crowds that are anticipated and also because of high turnover in the service industry.


“The key to success at Zaxby’s is a great smile and a willingness to learn and grow,” said DeRoy. “We’re a different kind of restaurant with a different kind of attitude — from the food and service we provide to our customers to the respect we have for each other.”


According to Rockingham City Planner John Massey, the 3,847 square-foot building will be able to seat 90 people, and the site will provide 50 parking spaces. A Zaxby’s press release said the new restaurant would feature floor-to-ceiling brick walls, with modernized tables and booths, all complemented by an eclectic mix of photography. It will also offer a drive-through window.


Zaxby’s will be extra busy when the Rockingham restaurant opens its doors because of a special promotion. The first 100 guests will be given a Fanatic Pack of 52 Free Dealz. Each card in the deck offers a free Zaxby’s item such as a chicken sandwich or milkshake.


DeRoy said his team will visit local schools, churches, big-box retailers and offices in Richmond County to hand out fliers with smaller giveaways to encourage people to visit the restaurant.


“We do fundraisers and partnerships with schools,” said DeRoy. “We want to be a part of a town and an area and be a part of its makeup. We’re excited to be a part of the community. Our goal is we’re not just in the chicken business, we’re in the people business.”


Reach reporter Matt Harrelson at 910-817-2674.

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